Keep up with changes across advertising platforms.
Know what changed, who it affects, and what’s confirmed.
Google’s help page says Performance Max may filter out navigational and brand-specific searches so that dedicated Search campaigns serve them. It advises funding brand Search campaigns and considering Search Themes in Performance Max. What the page says, who should check their setup and what Google has not said.
Meta Ads Manager can show results for each image and video in an ad, and for each text variation, through the Breakdown menu. Ads Manager labels these values as estimated, and Meta says the feature may not be available to every account. Where to find it, what it leaves out and how to use it without misreading it.
Meta is removing ad set-level manual placements for campaigns with the Sales, Leads and App promotion objectives. Awareness, Traffic and Engagement keep them. In their place: per-placement creative, placement value rules and account-level placement exclusions by objective. What changed, who it hurts and what to set up before it reaches your account.
From 12 November 2026, eligible Meta pixels start matching ad views to purchases on the shopper’s own device, using details the customer already gave the advertiser. The setting is on by default, is not active for people in the EU and UK, and does not change attribution windows. Expect more reported Meta conversions, not more sales. Who is eligible, where the toggle is and what to check.
Meta Ads Manager has a Creative diversity column that rates each ad set High, Medium or Low by comparing how similar its images and video thumbnails are. Meta says the metric is in development and has not announced it. What it measures, where to find it and how to use it.
Google is scaling ads in AI Mode to India, Australia, Canada, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, announced on 28 October 2026. Existing Search, Shopping and Performance Max campaigns are eligible automatically, in English. There is no opt-out and no separate report.
On 28 October 2026 Meta described upgrades to the AI systems that choose which ads people see: a faster Andromeda, a larger GEM model and a new generative recommender, GenRecs. They apply to every campaign automatically. Meta reports conversion gains from its own data and repeats its advice on goals, conversion values and creative variety.
Where ChatGPT Ads can be bought, kept current from OpenAI’s Ads Manager availability page. Self-service is available in 89 countries, including India, Pakistan, Bangladesh and Sri Lanka, the UK and EU, the Gulf, Southeast Asia and most of Latin America; the billed legal entity must be based in a listed country.
Google will require Financial Services Verification for certain financial ads in the US and Canada from early 2027: advertisers must prove a regulator or recognised registry authorises them before the ads run. It already applies in 42 countries, including India since January 2023, and each targeted country needs its own verification.
Meta announced Ads Super Burst on 15 October 2026. It lets advertisers book a 3 to 24 hour window on Facebook and Instagram through Reach Planner, with optional category exclusivity and delivery guaranteed against the estimate. It is moving to general availability in phases this month. Meta names no countries, minimums or prices. Also announced: First Impression Ads in a US test.
Google announced optional channel prioritization and budget allocation controls on 14 October 2026 for Search, Shopping, Performance Max and Demand Gen. High-priority channels are funded first; low-priority channels can be capped at a share of daily budget. From February 2027 the current Search-plus-Display spend split is removed. What the controls do, who they help and what to set first.
Demand Gen is Google’s visual campaign type for YouTube, Shorts, Discover, Gmail, Maps and the Display Network, and the destination for retired Video Action and Display campaigns. This reference covers channels and controls, asset specs, bidding and budget rules, audiences, reporting, Google’s performance claims with footnotes, and a dated timeline to October 2026.
A useful record of advertising changes, with the original evidence always within reach.