Product changes, rollout status, and official evidence.
OpenAI’s 5 October 2026 update names Hightouch, Tealium and LiveRamp for conversion data, ten attribution partners, three incrementality partners, a US test of visual ads during image generation, Negative Phrases for qualifying advertisers and brand-suitability pilots with DoubleVerify and IAS. What is available, what is a test, and how to measure the channel.
Where ChatGPT Ads can be bought, kept current from OpenAI’s Ads Manager availability page. Self-service is available in 63 countries including India, the UK, the EU, the Gulf states, Southeast Asia and Taiwan; the billed legal entity must be based in a listed country. Expansion dates and what to check before a launch.
From 16 September 2026, HubSpot users can connect a ChatGPT Ads account and run campaigns from HubSpot, US Shopify merchants get a ChatGPT Ads app with international availability from 23 September, Ads Manager suggests copy and imagery, and opt-in text customization rewrites and translates ads. Sponsored Agents are a US test. What each does and what to check.