ChatGPT Business Hub: claim your business, see mentions
OpenAI launched Businesses in ChatGPT in beta on 10 November 2026. Through Business Hub, any eligible business located where ChatGPT is available can claim its business, keep its details and product feeds current, and see how many times ChatGPT mentions it and how many website clicks it sends. Business Agents, which a business can sponsor as the destination for ChatGPT Ads, start with eligible ecommerce and online service businesses in the United States.
| Platform | ChatGPT Ads |
|---|---|
| Feature | Businesses in ChatGPT and Business Hub |
| Announced | Nov 10, 2026 |
| Status | Beta |
| Where available | Beta from 10 November 2026. Claiming a business and Business Hub insights: eligible businesses located where ChatGPT is available. Business Agents: eligible ecommerce and online service businesses in the United States. No price published. |
| Who is affected | Businesses that want to know how ChatGPT represents them, Shopify merchants, and US ecommerce and online service advertisers considering ChatGPT Ads. |
| Action needed | Recommended. Claim your business in Business Hub, check the details and product information ChatGPT has, and start recording the mention and click figures once they appear. |
| Sources | OpenAI: Introducing Businesses in ChatGPT · OpenAI: Businesses in ChatGPT |
What changed
OpenAI’s announcement introduces three pieces.
- Claiming a business. In Business Hub, a company can claim its organisation in ChatGPT and, once verified, update key details and add self-service product feeds with pricing and availability. OpenAI says any eligible business located where ChatGPT is available can do this. Existing OpenAI Enterprise customers and advertisers can work through their OpenAI representative, and Shopify merchants can connect their store from Business Hub or the Shopify admin. Eligible Shopify products are already in ChatGPT through Shopify Catalog.
- Insights. Business Hub shows aggregated figures on how people engage with a business in ChatGPT: the number of mentions, the number of website clicks, and discovery topics, which are the common themes of conversations where the business’s website is cited. OpenAI says it does not share users’ conversations, and insights only appear once there are enough conversations to meet its thresholds.
- Business Agents. After claiming, eligible organisations can build, test and launch a Business Agent. When the business appears in an answer, people can open its ChatGPT profile and start a separate, labelled conversation with the agent. Business Agents are available to eligible ecommerce and online service businesses in the United States.
The advertising link is one sentence: businesses “can also sponsor their Business Agent and use it as the destination for ChatGPT Ads.” Sponsored placements are labelled and kept separate from ChatGPT’s responses. This builds on the Sponsored Agents test OpenAI described in September, covered in our brief on ChatGPT Ads integrations.
Why it matters
Until now there was no official way to see how ChatGPT represents a business. Brands guessed from referral traffic in analytics, which misses every answer that mentions them without a click. Mention counts, click counts and discovery topics are the first numbers from OpenAI itself on that question, and they are available outside the US from day one.
Our view: claim the business now and check what ChatGPT already says about it, because that is how customers meet you there. Treat the mention and click counts as a direction, not exact data, since OpenAI only shows them above its thresholds and has not explained how they are counted. For Indian advertisers, the insights are the useful part today; Business Agents and the ads destination will matter once ChatGPT Ads and agents reach more markets. Check the current list on our ChatGPT Ads availability page.
What to do
- Open Business Hub from OpenAI’s Businesses in ChatGPT page and claim your business, or ask your OpenAI representative if you already advertise or use Enterprise.
- Once verified, review your details and add a product feed with current pricing and availability.
- If you sell on Shopify, connect the store from Business Hub or the Shopify admin to speed up verification.
- When the insights appear, record mentions, website clicks and discovery topics monthly, and compare discovery topics with the pages ChatGPT cites.
- If you are an eligible US ecommerce or online service business, test a Business Agent before deciding whether to sponsor it with ChatGPT Ads.
Still unknown
OpenAI has not published a price, the eligibility rules behind “eligible”, the thresholds for showing insights, or how mentions and clicks are counted. It gives no date for Business Agents outside the United States or for categories beyond ecommerce and online services. We have not claimed a business yet, so we have not seen the insights screen.
Frequently asked questions
What is Business Hub in ChatGPT?
OpenAI’s tool for businesses to claim their organisation in ChatGPT, update key details and product feeds once verified, and see aggregated insights such as how many times ChatGPT mentions them and how many website clicks they receive.
Can businesses in India claim their business in ChatGPT?
OpenAI says any eligible business located where ChatGPT is available can claim its business through Business Hub. Business Agents are limited to eligible ecommerce and online service businesses in the United States for now.
What is a ChatGPT Business Agent?
A business’s own agent that people can start a conversation with from its ChatGPT profile to ask questions about its offerings. The conversation is labelled and kept separate from ChatGPT’s own answers.
Can a Business Agent be used with ChatGPT Ads?
Yes. OpenAI says businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads, with sponsored placements labelled and separate from ChatGPT responses.
Official sources
Related coverage
- ChatGPT Ads availability by country: self-service list, 2026
- ChatGPT Ads measurement partners and a visual ad format test
- ChatGPT Ads in Shopify and HubSpot, plus AI copy in Ads Manager
Update history
- — First coverage of OpenAI’s 10 November announcement. Includes Piyush’s take.
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